Transform or Die: 30% of Fortune 500 Will Not Exist in 10 Years

CMOs are ideally placed to transform into CGOs as they control the digital levers, but need to be Quants as much as Creatives Tom Siebel is CEO of C3 IoT, a former Oracle executive who subsequently moved on, created a business and made his money by selling one of his companies back to Oracle. Now he leads an IoT platform, and he caught my eye because I was flipping through Fox Business and saw the captions “Artificial Intelligence”. And “AI Dominating the Future”. Curiosity peeked, I watched the clip and listened to what Siebel had to say. Fox and cable... Read More »

Improving CX When Your Customers Have an Attention Span Shorter Than a Goldfish

The Importance of Empathy for Customer Experience and Digital Transformation Microsoft conducted a survey which shows that consumers had an attention span of 12 seconds in 2000, but today it is now eight seconds thanks to smartphone technology. A goldfish has an attention span of nine seconds, which means that assuming you can find him, you have more time to get business done with Nemo than you do your customer! Improving Customer Experience (CX) is at the heart of digital transformation, and in turn, technology, automation, data, and processes constitute the core of digital transformation. A major part of the... Read More »

Developing Responsive Business Architecture

Building and developing robust architecture to deliver responsiveness and agility Contrary to popular belief, effective and successful business architecture isn’t the product of comprehensive or properly organized maps and diagrams. It’s the result of thoroughly understanding business needs, following a path to discovery, and working to achieve a positive outcome. One of today’s needs is keeping up with the ever-changing business environment. Therefore, your business architecture needs to provide you with agile tools, techniques and information that allow you to make informed, profitable decisions. This is where responsive business architecture comes in the picture. Characteristics of Responsive Business Architecture This... Read More »